Content Marketing Tools
17 Great Content Marketing Tools To Make Your Life 10x Easier
Content marketing tools. They’re everywhere.
There are probably more content marketing tools out there than content marketers at this point…
But I was never particularly good at math anyway.
The good news is that you don’t need that many tools to create great content. You only need the ones that will make your life easier, save you time, and increase efficiency.
Today’s content marketer needs high-quality and useful tools now more than ever. There is so much competition out there. And the pressure to consistently pump out insanely valuable content can be exasperating for some bloggers.
In this post, I’m going to highlight 17 amazing content marketing tools that can simplify the content creation process and make your life at least 10 times easier. For your convenience, these tools are also categorized in each phase of content creation and marketing process.
Let’s get started.
Before you can start writing the content, you need to do tons of research.
This process of research ensures that the content you are going to produce is highly targeted to your ideal audience.
Also, we sometimes get stuck and can’t find new blog post ideas. The research process can help us identify new awesome ideas for blog posts.
Here are 4 tools that you can use during the research process.
This one is kind of a no-brainer, right?
For most content marketers, Google Keyword Planner is where their research process begins.
It’s an excellent tool that can help you identify the right keywords to target — which is one of the most important and basic steps for SEO. You also get to see the level of competition and search volume for each keyword that you are interested in.
However, right now I’m going to share another Google Keyword Planner tip with you that will increase its usefulness, and you may have never even heard of this before.
Instead of inserting a random keyword for generating ideas, use the URL of one of your main competitors. The Google Keyword Planner will then evaluate your competitor’s websites and tell you all the different keywords it is targeting.
BuzzSumo is by far one of my favorite content marketing tools. It has plenty of awesome features, but the free version can be somewhat limited.
Get familiar with it, and consider forking over some money, because the paid version is well worth it.
Here is how BuzzSumo operates:
You insert a keyword and BuzzSumo shows you the most popular blog posts on the web for those keywords.
Based on that information, you can find out:
- which headlines have been popular with your target audience
- which social media platforms are better for your niche
- what types of posts your target audience particularly likes
Use BuzzSumo in conjunction with Brian Dean’s Skyscraper Technique to find content that’s share-worthy and make something better than your competition.
Pro Tip: Just like we did with Google Keyword Planner, you can also use your competitor’s website in BuzzSumo and see all of its most popular blog posts.
Another great feature of BuzzSumo is the ability to “view sharers” of specific pieces of content.
Being able to see who has shared a particular piece of content allows you to identify influencers and see what they are interested in.
This comes in handy during the promotion and outreach portion of content marketing, which we will talk more about later.
When content marketers research, we often browse forums and Q&A websites to understand our target audience and see what they are talking about in order to generate ideas for blog topics.
It is a proven method to identify real keywords that our audience uses, and understand the problems they face on a regular basis.
But the problem is that manually searching each website can be extremely time consuming.
The good news is that FaqFox can simplify that entire research process for you.
Simply type in a primary keyword, and a few websites where people might ask questions about that keyword (especially Reddit and Quora) then hit search.
Look through the results for common questions, questions you consider powerful, or simply questions that you can answer.
You can even consider aggregating a bunch of related questions together and then doing a “roundup” and link back to all of these original posts.
This can save you hours of research.
Pretty cool, right?
How do you keep up with all the new content in your niche?
For me, it’s Feedly all the way!
Ever since Google Reader’s demise (I still miss you, buddy. R.I.P.), Feedly has been a great alternate.
The concept is very simple.
You subscribe to all the major blogs in your niche, and Feedly showcases all the new posts they publish in one place — Feedly’s dashboard.
Pro Tip: When I’m stuck for new blog posts, I go to Feedly and enable the “Title Only” view. Seeing all the posts in a huge list sparks a lot of new ideas for me.
Content Creation Tools
Once you have done the research, the next phase is about writing the post.
The following tools can be a great help in the content creation phase:
Hemingway is an easy-to-use app that tightens your writing and makes it more impactful. Here’s how it works (read the screenshot below):
You can write your blog posts in whichever writing app you prefer and then use the Hemingway app to edit it, or you can write your post directly in the Hemingway app.
To err is human.
When we write 2000+ word blog posts that are full of keywords, links, graphics and explanations, a few grammatical errors and typos are bound to slip through.
Grammarly helps bloggers and writers to quickly identify most of their typing errors.
But let’s face it. No proofreading software is 100% perfect at the moment, including Grammarly. However, it is much better than all the other options out there and works within Gmail, forums, and many other places your Microsoft Word spell checker does not.
At the end of every week, you will get an email saying how you did, comparing you against other Grammarly users, and, of course, trying to upsell you to their “premium” version.
David Ogilvy, the famous copywriting guru, said:
In the content marketing and blogging world, headlines have become all the more important.
Your goal is to create highly targeted and engaging headlines that stop readers in their tracks, and CoSchedule’s headline analyzer takes you closer to that goal.
Type in your headline, and it will give you a grade based on your usage of the words in that headline. It also rates the headline’s ability to result in social media shares, traffic, and search engine optimization.
You can see, “How to Draw a Pyramid” is a very bland headline. We need to spice it up with numbers and power words.
And herein lies the limitations of Coschedule.
Obviously the headline got a better score…
But is this really a better headline?
Does it relate to the content?
You still need to put some thought into the headline outside of what feedback you’re getting from apps like this.
The headline analyzer tool by CoSchedule gives you a well-rounded picture about the ability of your headline. However, if you are more interested in the emotional aspect of your headline, you are going to need a more specific tool.
The emotional headline analyzer by Advanced Marketing Institute is the perfect tool for it.
Unlike many other headline analyzers, this particular tool specifically focuses on the emotional aspect of your headline.
And do you remember what Zig Ziglar said about emotions?
An emotional headline is more likely to connect with your readers and encourage them to click your blog post and read it till the end.
Yoast is an SEO plugin for WordPress.
If you are using WordPress as your content management system (CMS), it’s a no-brainer to use Yoast.
Yoast offers dozens of awesome features for SEO experts, bloggers, and content marketers that will save you time.
Yoast allows you to add a ‘focus keyword’ to your blog post. It then analyzes your post based on that keyword and gives useful suggestions to improve the optimization process.
You can also see how your post would appear in the search engine result pages (SERPs) and edit its title and meta description.
Since SEO is such an important function of content marketing, having a super easy to understand (and free) plugin like Yoast is invaluable.
Content marketing is a difficult job. There is no doubt about that.
And it becomes all the more difficult when you also have an entire team to manage and collaborate with.
Contentools can dramatically simplify that process for you.
It streamlines everything and allows you to easily scale up your content marketing process and build on it to acquire more traffic, leads, and revenue.
You can create a content marketing strategy, streamline communications, manage editorial calendars, track your progress, and everything in between with Contentools.
You can even input your buyer personas so that they appear on the screen while you are writing your content! Never lose sight of who you are talking to again.
Graphics/Visual Editing Tools
No blog post is complete without images and necessary graphics.
I mean, nobody likes a huge wall of text, right?
You need powerful images to not only engage your blog readers but also to convey important messages.
Today’s digital marketing world has collided with the graphic designing world, And if you’re not working both sides of the fence, you will lose some great opportunities.
Here are 5 very useful graphics and visual editing tools that you can use:
Snappa has quickly become one of my personal favorite tools for creating featured images and social media posts.
You can use it for multiple purposes, e.g., creating featured images for blog posts, headers, social media images, and even display ads.
The best thing about Snappa is that it is clearly geared towards content marketers, which means you will find dozens of high-quality and professional-looking templates to work with.
If Snappa doesn’t fit your needs, Canva will.
There are hundreds of graphical elements that you can use for your images.
Unlike Snappa, there is no limit for free users on the number of images you create and download per month. The way they make their money is when you buy premium images, which are usually $1 a piece. It’s a good business model; at some point you will cave in and buy something.
If you upgrade to their Canva for Work premium package (for only $13/month), you can create brand templates, store uploaded images in dedicated folders for easy sorting and access, and you can easily copy and resize your images into whatever shape you may need, which is great for social media sharing.
Creating images is one thing. Creating huge infographics is a completely different monster.
Graphic design is a pretty hard job to do…
But thanks to Piktochart, you no longer have to spend thousands of dollars on infographics for your blog.
There are many graphic design tools out there, but for infographics, Piktochart is by far one of the best.
It is super easy to use, has a ton of beautiful elements, and has one of the most intuitive interfaces you’ll ever come across.
If you’ve never created an infographic for your blog because you were afraid that it would look terrible, I dare you to check out Piktochart and use one in your next post!
Memes are in!
Almost all online users love a good meme.
They see it everywhere — on Facebook, Twitter, and even on their favorite blogs.
If you have the right niche and writing tone, you can easily add plenty of good memes in your blog post to lighten them up.
However, to create those memes, you are going to need a tool. Imgur’s Meme Generator is that tool for you.
I won’t say much about it because there really isn’t much to say. It is one of the easiest tools. Even my grandmother could use it.
You get the idea.
Basically, you select a default meme or upload a photo, and start adding text in the two given columns.
Yup. That’s pretty much it.
However, it does take some understanding of the various characters, and only the keenest of internet trolls really make the memes that end up going viral…
But, there are hundreds of pre-made templates that you can use to create at least semi-funny memes. And if you can get a reader to smile, maybe even LOL, your golden, so it’s worth giving it a shot, unless of course this style does not fit your audience.
Memes may be hilarious to you, but unfortunately they are not for every business.
If you already have an idea, it won’t take more than a minute to generate a new meme with Meme Generator.
Play around, have some fun, but don’t spend all day on there…
Social Media Promotion Tools
So, you’ve researched the post, written it, edited it, and added images to it. Time to open that bottle of champagne right?
There is one more thing you need to do before you start celebrating.
You need to promote your latest epic post to social media websites. And for that, you are going to need a few tools.
There are actually hundreds of tools that you can use for social media promotion. So I will just list down 3 of my personal favorites — each of them is perfect for a slightly different function.
For scheduling my latest blog post to all the various social media websites, I use Buffer.
It is definitely one of the easiest tools to use, and if you use it on a regular basis, it will easily save you multiple hours each month.
Here are a few resources to help you perfect the art of social media sharing:
- How to Skyrocket Your Tweets Using Buffer App
- How Buffer’s Blog Posts Get Shared Thousands of Times
- The 10 Latest & Greatest Social Media Strategies to Boost Your Results and Save You Time
16. Meet Edgar
Edgar is a wonderful social media tool that solves a very different kind of problem for me.
You see, we — as content marketers — create so much content that we end up forgetting most of it.
Yes, if some of the old posts get ranked in search engine results, we keep receiving some organic traffic. But we don’t share them on our social media profiles, do we?
That’s a missed opportunity, and Edgar solves this problem quite efficiently.
This is how Edgar works.
Add your social content to Edgar’s library:
Tell Edgar what types of updates to share and when to share them:
And Edgar will get to work. It will start sharing all of your social posts on a continuous loop. When the library finishes, it starts from the top again, resulting in a never-ending stream of awesome social media updates.
Read this post if you want to learn more about Edgar.
And start feeling like Batman with a butler on your side — a cooler Alfred who specializes in social media promotion.
HootSuite is a social media management platform that allows much more than scheduling and publishing posts.
One thing that Hootsuite is great for is social monitoring and listening, specifically on Twitter. My favorite feature is the ability to track mentions and topics. It allows content marketers to reach out to the right influencers, potential blog readers, and new leads.
If you want to monitor a certain hashtag on Twitter, you can create a stream that shows you ever use of that hashtag. From there, you can find and follow the people using that hashtag, engage with them, add them to a list, and/or share their content.
And, you can manage multiple accounts with their basic paid plan, so if you are in charge of promoting content for several clients or businesses, this is an easy solution for keeping track of all of your campaigns and accounts.
There is no dearth of content marketing tools available. However, you should only focus on the tools that save you time and simplify your workflow. Clearly, every content marketer’s tool belt will contain different tools based on their unique processes for content research, creation, and promotion.
Which content marketing tools do you prefer? Have I missed one of your favorite tools? Please share your valuable thoughts in the comment section below.